These days you need a website for your business. According to recent surveys 89% of people search for things on the internet, so I think advertising in the local rag will be a bit disappointing.
I have just built my website (from youtube lessons) and I think it has turned out pretty well for a beginner. I have tried to make it user friendly and provide enough info for potential customers.
I’ve found that building it is only a small part, it has to be seen in the searches, this is where SEO comes in and that is a field of its own. I’m sure I am causing myself brain damage trying to understand this stuff and wade my way around all the terms that people have come up with. I am only a small business and can’t afford to pay geeks the fees that they want, my handyman skills must now extend to graphic design and IT. I’m slowly getting the hang of it thanks to youtube and different articles on google along with quite a few calls to my hosting provider in the States…(can’t wait for my phone bill)…but some things are still a mystery.
I started this blog because they reckon that having one will improve my search results but since I installed it my main website has disappeared and now only the blog comes up in searches??? I’m going around the bend trying to find out why, I don’t understand it at all. Everything seems to be ok with my configuration of things so I am just going to wait for a bit and see what happens, maybe google hasn’t found the latest version yet, who knows. If it doesn’t come up soon I will delete this blog because it was working fine until I started this……